Visual Identity
Visual identity is an umbrella term that encompasses every visual element of a brand, from its color palette and its typography to the layout of its website and its marketing materials. Together, these elements create a visual identity that serves as the symbolic meaning of a brand. A strong visual identity allows an organization to put out the right message about its purpose, mission, and values. It also influences how audiences perceive the brand and its adherence to those core principles.
By partnering up with Smart-Solutions, you can accelerate user base growth, unlock new digital channels, raise conversion six-fold, and reach other rewarding business milestones.
Why Is Visual Identity Important?
The most engaging and iconic organizations treat visual identity as an extension of their brands personality. Walking, talking, and dressing purposefully as a brand shows that you are confident in your central goals and mission.
The power of visual identity is its ability to instantly spark affinity with audiences. Whether you are trying to reach specific demographics (single parents ages 20–30 living in Denver, for example) or more abstract personas (such as elite athletes who want to get the most out of their workouts), your visual identity is a way to show you understand your audiences emotional needs and share their values.
Just like words, visuals are products of our sociocultural and historical context; they are also the way that brands contribute to their audiences cultural context. Visual identity has the power to evolve with your audience, demonstrating your brands cultural relevance as the world around it changes.