APIs & Integrations
An application programming interface (API) is a messenger that processes requests and ensures seamless functioning of enterprise systems. API enables interaction between data, applications, and devices. It delivers data and facilitates connectivity between devices and programs.
API Integration refers to this seamless connectivity that allows organizations to automate business processes, and enhance the sharing and embedding of data between various applications and systems. For instance, an app aggregates data from various airlines and hotels by calling their APIs.
Advantages of incorporating APIs into an e-business
They enable the company to reach more customers, as they simplify the search for new potential customers through different platforms and devices.
APIs help customize the website content so it can be tailored to the needs of customers and visitors, making the e-commerce business more flexible.
As this technology enables businesses to sell their products rapidly and simply, which reduces costs and time-to-market.