CRM Systems
CRM software (customer relationship management software) is a tool thats designed to help your organization offer your customers a unique and seamless experience, as well as build better relationships by providing a complete picture of all customer interactions, keeping track of your sales, organizing and prioritizing your opportunities, and facilitating collaboration between various teams.
The idea of how businesses approach customer interactions and building relationships with them forms their CRM strategy. It involves collecting customer data and analyzing the history of customer interactions to provide better services and build better relationships with the customers to ultimately drive sales and revenue.