Marketing Strategy
Digital marketing poses special challenges for its purveyors. Digital channels proliferate rapidly, and digital marketers have to keep up with how these channels work, how they are used by receivers, and how to use these channels to effectively market their products or services.
Its becoming more difficult to capture receivers attention because receivers are increasingly inundated with competing ads. Digital marketers also find it challenging to analyze the vast troves of data they capture and then exploit this information in new marketing efforts.
What is the scope of marketing?
Goods are tangible like physical goods such as food, furniture, TV, fridge, books, camera, car, house, bicycle, phone etc. these goods so essential for us. However, Goods have the strong market all over the world. Besides, Goods are produced and distributed is not equal to the consumption. Customers do not participate in the production of goods can be stored, touch and break it down .There is a transfer of ownership happens.
Services are intangible as like hospitals, schools, fire-services, non-profit organizations.These product people cant touch, store, and break it down. Services are produced and distributed at simultaneous. Customers are actively participating in production but there is no transfer of ownership.